Wednesday, October 10, 2012

Interesting Social Proof Experiment


 I was reading this book Brandwashed about how big brands infiltrate our lives and use their marketing messages to brainwash us whether or not we're aware of it.

They did an interesting experiment on social proof in the book and I wanted to share it here.

Social Proof is extremely misunderstood and involves a lot more than just mentioning a "stripper ex GF" like some guys teaching this stuff boil it down to.

In the experiment they decided to see if they could manufacture "fame."

To do this they took a young intern dressed her up in stylish clothes out of a US weekly, put big dark sunglasses on her, then took her to Rodeo Drive in Beverly Hills where they had fake papparazzis take pictures of her and her little dog as people walked by.

In essence they had her dress like a celebrity in a place where celebrities are often found and photographed. Then had accomplices act as if she were a celebrity.

They also had her use her real name as opposed to pretending to be some made up celebrity.

The results were amazing! Not only did people stop to ask her for autographs and pictures, several people came up and complimented her on loving her music, tv or acting career none of which she mentioned. One lady even claimed to have seen her in concert last month.

The basic premise of social proof is that if you look cool, you are in a place that is cool, and most importantly OTHER PEOPLE TREAT YOU AS IF YOU ARE COOL then you become cool even if you aren't.

That's the power of social proof.

JS

15 comments:

  1. Anonymous1:37 AM

    Interesting. Another example is Justin Bieber. They took some unknown kidv/ teenager and engineered his personality into a mega star which is slowley becomming true. The marketing machine for Justin Bieber really is quite genius.

    ReplyDelete
  2. mmmmmmmmmmmmmmmpua my entire life11:21 AM

    another reason to always go out with friends

    as long as they don't become a distraction

    and I'VE SEEN THIS DONE ON YOUTUBE ALREADY

    ReplyDelete
  3. Anonymous5:14 AM

    sinn why don't you jump out of an airplane

    and make sure your asshole

    crashes! on my cock!

    ReplyDelete
    Replies
    1. Anonymous7:24 AM

      that must be really painful

      I wonder how you both would survive

      such impact

      Delete
  4. Anonymous9:52 AM

    Perception is reality, everything they saw agreed with their cognition of what a celebrity is so thats what she became

    ReplyDelete
  5. Anonymous2:27 PM

    I can see how someone would think she was a celebrity, but who are the morons going up and complimenting her on her 'arts'(that don't exist).

    I hope they told these people after the fact, so they can get a nice reflection of how stupid they are.

    ReplyDelete
  6. Anonymous9:05 AM

    ok, now how can i apply this to pick up sinn

    ReplyDelete
  7. Anonymous9:35 AM

    While the experiment is interesting, how does this have a practical application in pickup? Are we to hire a bunch of people to walk around and photograph us?

    If you look cool and are in a cool place, big deal, so is everyone else that's in the venue. If you have friends being "cool" big deal everyone who came with friends (unless they're idiots and then why would you be friends with them anyway) are being "cool" to their friends.

    Unless I'm missing something this experiment doesn't help the "average" guy.

    ReplyDelete
  8. Anonymous12:33 PM

    One company, let's call them Vaginal Autism, taught/teach this very thing on their bootcamps.

    Students are taken out to a nightclub with a photographer, a bodyguard (yes, really) and a few peeps as an entourage.

    They are then told to replicate this post-bootcamp when they hit a club.

    ReplyDelete
    Replies
    1. Anonymous9:58 AM

      Which company?

      Delete
  9. Anonymous6:29 AM

    I love penis

    ReplyDelete
  10. Anonymous11:07 AM

    sinn make a list of the top 10 puas 2012 , you have a great sense of justice and Jurisdiction , and I believe that your ranks are the closest thing to the truth .

    with great appreciation
    ohad.

    ReplyDelete
  11. Anonymous11:23 AM

    I banged a girl last night, I'm 32 so it's my first lay report

    ReplyDelete
  12. This same experiment was done by guy in New York. He has a video up on YouTube. He was also on new shows about it.

    ReplyDelete